Apple generated the 3/4 share of profit in the global smart watch market

The research firm Canalys released a report which revealed Apple Watch global market share. In the fourth quarter of last year from 9 million “smart” watches shipped to all companies, Apple has sold 6 million devices. Compared with the same period of 2015, the number of sold “apple” hours has increased by 12%, while Apple profit of $ 2.6 billion. Thus, Apple Watch have generated nearly 80% of the profits in the global smart watch market.

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According to Canalys, 11.9 million Apple Watch has shipped for the entire 2016, including the cheapest of the first generation model. Thus, the “apple” Wrist Soup became the most popular watch in 2016, occupying half of the market. Second place belongs to the Fitbit and its recently acquired Pebble with a total share of 17%, and in third place is the Samsung with 15% of the global market hours. It is possible that in 2017 the company will increase its presence at the expense of new models Gear S3 Classic and Frontier.

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Analysts compare the situation with the release of Apple iPad, when kupertinovskaya company has long held a leading position in the market. But then the company actually rediscovered tablet market, and in the case of Apple clock entered the highly competitive segment, and still managed to occupy high positions.

“In addition to hardware and software enhancements, the new models, Apple has succeeded due to the streamlined marketing and aligned pricing Lower price first series of Apple Watch and focus on fitness features make Apple Watch more accessible and relevant.” – Jason Lowe said an analyst at Canalys .

This week Google has released the final version of the Android Wear 2.0 We do, and LG will introduce two versions of the smart watch: LG Watch Style and LG Watch Sport. Perhaps they will help Android-powered device to take away market share from Apple Watch.

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