Procter & Gamble announced the world’s first smart-toothbrush. It’s an Oral-B electric toothbrush that connects to a smartphone app via Bluetooth 4.0. It displays your cleaning progress in real-time, alerts you about any parts of your mouth whose brushing you neglect, and warns if you are scrubbing too hard. You can customize your own “brushing routine” and consult your dentist for the best cleaning method.
Preliminary testing has shown that the smart-brush will actually make you smarter about your teeth. Paired with a smartphone app, it extended the subjects’ average brushing time from less than a minute to around two minutes.
The Oral-B flagship’s launch date will be revealed at MWC 2014 in Barcelona next week. Its recommended retail price in Europe will be about $300 (219 EUR). As well-intended as this product is, the future where technology will dictate how we sleep, walk, cook, date, and live our lives in general appears to be inching closer every day. According to a recent Gartner report, by 2017 one could be connected to more than a hundred apps and services daily.