The operator MTS is going to launch the option of free mobile Internet traffic in exchange for viewing advertising subscribers. This was reported by the news agency “Interfax” referring to Latsanych, vice-president of MTS strategy and marketing.
The initial option will be offered to owners of smartphones, which for some reason still do not use the mobile Internet. According to statistics, MTS, subscribers of the operator, there are nearly 30%.
The test launch is planned in the spring of options in Volgograd, Kirov, Kemerovo, Omsk and Tambov regions among subscribers with tariff plans without the included mobile internet. Advertisers will be attracted by Yandex.