The HTC One is the firm’s new attempt at a market-leading handset, and with an all-aluminium body, super-high-res 4.7-inch HD screen and futuristic camera technology hint that this could be something of a winner.
We’ve now got our first taste of an HTC One price, thanks to a few networks outing their prices in the UK: while it’s going to be £70 ($106 / AUS$103) up front and £41 ($62 / AUS$60) a month from EE, the UK’s only 4G provider does have a habit of selling phones and tariffs for sky high prices for the ultrafast service.
It’s well-documented that HTC hasn’t had the best of it recently, with the profits slumping and market share down. The firm rode a heady wave just two years ago with the success of the HTC Desire and friends, but it seems since then the trend has been firmly downward.
- Your home screen. Your world. With HTC BlinkFeed™ on your phone, you’re never out of touch with your world. All your favorite content is streamed live onto one screen. If it’s happening now, you’ll find it on your home screen.
- Awesome camera. Awesome imaging tools. Get perfect images with one-press continuous shooting, VideoPic, and a camera that captures 300% more light.
- Slim phone. Fat sound. Dual frontal stereo speakers are teamed with powerful amplifiers, so everyone can hear what you’re hearing. Share music, share videos, share games—and share them loudly.
Refined design. Rugged build. Inspired results.
Full metal body. Zero gap construction. And tapered edges that offer a slim but satisfying grip. The new HTC One is phone design that doesn’t compromise.
The camera is a real highlight of this phone. Phone – and compact camera – manufacturers are seemingly in a race to offer more and more megapixels on their devices. The problem is that phones can only have small sensors, especially in a slim body, so the only way to squeeze in extra pixels is to make them smaller.
HTC has created a whole new sensor which uses what the company calls Ultra Pixels. On a rival phone with a 13MP sensor, each pixel measures around 1.1 microns. That’s small. The Ultra Pixels on the HTC One measure 2 microns, a big enough difference to gather 300 per cent more light than the 13MP model, the company claims.
This means, from the comparative shots HTC showed, massive improvements in low-light situations. These situations happen to be both exceptionally popular places to take photos on your phone (restaurants, bars etc) and the Achilles’ heel of traditional camera phones. HTC’s aim is to create photographs with detail, brightness – and no noise.
hat said, this is a phone that wows the second it hits the hand, has a great screen, strong internal storage of up to 64GB (albeit with no microSD card slot) and a superfast processor – plus the battery has been boosted to 2300mAh too, which should see it last much better than that seen in the One X.
In short, we’re really glad to see HTC is still putting its weight behind a top-end smartphone; confusing name aside, the HTC One shows a lot of promise and could well see the firm pulling back into the black in 2013.